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Product Market Fit 

Executives have to make difficult decisions every day with imperfect information. In our experience, the best safety net is the advice and experience of fellow entrepreneurs.  Your first product and your first customers matter. 

From conducting qualitative and quantitative research for your startup’s product to answer questions such as: How much is the customer willing to pay? or more nebulous questions, like Where does my product fit into a user’s life? Finding Product-market fit is the number one reason why startups succeed, but its a journey.

Download the business model canvas worksheet to reference as you build a business case.

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