Asha Saxena speaks with Boris Kerzhner, the Chief Data Scientist at BookXchange, a business specializing in purchasing and sales of textbooks to students and wholesalers worldwide. Boris was tapped to run the retail arm of the business, and he uses game theory and data to help make buying and selling decisions to dramatically increase the profitability of BookXchange.

Game theory deals with the understanding of strategic situations. Its purpose is to find an optimal solution to a given situation. Game theory can be used for investing, customer engagement, product placement, and many other varied business applications across many industries.

Big data analytics is one of the core technologies used by businesses in today’s ever-evolving marketplace for decision making and game theory application. Learn more on today’s episode.

What you’ll learn in this episode:

Ways to contact Boris: